(10 March 2010 8:35 pm)

MUMBAI: Airtel digital TV will premiere Ishqiya, featuring Naseeruddin Shah, Arshad Warsi and Vidya Balan on its Pay Per View (PPV) service on 13 March.

The film will be available on Channel No. 181 for Rs 25 only. Customers can order the film either for a full day or for any of the shows in a day by visiting the website www.airtel.in/digitaltv.

Bharti Airtel chief marketing officer Sugato Banerji said, "Ishqiya has been one of is the biggest hits of 2010 so far and we're happy to bring this blockbuster to our customer's door at an extremely competitive cost. The PPV phenomenon is rapidly growing in India and Airtel is committed to offering more exciting and entertaining content to its viewers."

Directed by debutant Abhishek Chaubey and produced by Raman Maroo and Vishal Bharadwaj, Ishqiya is a tale of romance between individuals caught in a web of crime, suspense and passion.