(9 March 2010 8:20 pm)

MUMBAI: Discovery has announced the launch of its TLC Application for iPhone and iPod touch on the App Store.

The TLC application features video clips from shows, including Cake Boss, What Not To Wear, Little People, Big World and 19 Kids And Counting, and allows users to share clips via email, Facebook and Twitter. Fans can also access tips and insider perspectives from their favourite TLC faces through the latest blog posts from TLC.com.

Discovery senior VP, digital and home entertainment Doug Craig says, "In today's on-the-go world, Discovery Communications is committed to connecting our fans with the real-life personalities and stories that we share on our networks.

"The TLC App extends our robust offerings for iPhone and iPod touch and we look forward to further engaging our viewers across these platforms."

Designed in collaboration with Zumobi, a mobile media company and publishing network, the application features easy access to Lifestyle Guides covering Food, Family, Weddings, Style and Home. Additionally, fans looking to enjoy full episodes can purchase and download TLC's top shows from the iTunes® Store.

Zumobi CEO Ken Willner says, "We are excited to partner with Discovery in expanding the lifestyle category on our network with TLC's line-up of compelling content and remarkable cast of engaging and authentic personalities".

The TLC App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.