| As
had been reported earlier by Indiantelevision.com HP, HSBC India and Samsung
are among the other companies to have done a deal with YouTube. Companies will
fork out Rs 30-40 million. Sponsors’
ads will appear throughout the 60-match tournament, across several ad formats,
including pre-roll and mid-roll ads, YouTube homepage ads, and banner ads next
to the live player and on video watch pages. Royal
Challenger’s IPL team will take the spot light during the final match of
the tournament, and HSBC India and HP India will cover the semi-finals. Ads from
sponsors will appear in all countries where YouTube is available except the UK.
Sponsors
ads will also get featured on the IPL-branded Orkut community page, which will
host team and player interviews, contests and match polls to engage fans and audiences. Google
India MD Shailesh Rao said, “We are extremely delighted with the response
we have received from leading brands in India to be part of this first-of-its-kind
initiative on YouTube. The combination of on-demand access and interactive community
features on YouTube provides a whole new avenue for advertisers to engage their
audience. We are optimistic about the response from users and look forward to
working with marquee advertisers who have joined hands with us in this innovative
offering.” | 
