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Balaji ties up with Lehren for digital promotion of Love Sex Dhoka

Indiantelevision.com Team

(8 March 2010 9:10 pm)

MUMBAI: Balaji Motion Pictures has teamed up with Lehren Entertainment for the digital promotion of its upcoming release, Love Sex Dhoka.

This association will be the first digital marketing initiative taken up by Lehren Entertainment.

Dibakar Banerjee, director of the country's first digital film Love, Sex aur Dhokha, says that the idea of making a movie on "voyeurism" came from the infamous DPS MMS scandal.

"The film is not just about the MMS scandal but shows what happens before it. It is about love in our real life and love in Bollywood. It is about what media makes of spy camera investigations," he said.

Added Lehren Entertainment vice president (digital) Indranil Maitra, "It's really great to be associated with a film which is so appropriate to our business. It's India's first digital film. We at Lehren are looking for more such alliances."