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MUMBAI:
As the third season of the Indian Premier League peeps round
the corner, Hindi movies and special events channel Max is
ready to adorn a new look in a bid to attract existing and
new audiences.
While
the brand colour will remain golden during movies, the channel will reveal a sporty
blue colour during the cricket airings.
London-based
creative agency Petrol is the creative architect behind this new look. Says
Max EVP & business head Sneha Rajani, "Max's refreshed channel packaging
extremely innovative, passionate, engaging, and stylish and a visual delight.
In these attributes it reflects the values and promise of brand Max. We hope that
this refreshed and invigorating new look of the channel will make for an enhanced
viewing experience for all our viewers. It will further engage loyal viewers while
bringing in new audiences." | 
