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MUMBAI:
Indian audiences are loving to watch more and more cricket.
The two Test matches between India and South Africa, telecast
on Neo Cricket, fetched an average TVR of 1.19, according
to Tam data.
The
second Test against South Africa, which India won to stay
as the No. 1 Test team for the year, obviously evinced more
interest as it earned a TVR of 1.5.
Late last year, the two Test matches against Sri Lanka had
garnered a rating of 1.22 TVR.
As
far as the ODI format is concerned, the three matches between
India and South Africa got an average TVR of 5. This is a
slight dip from the 5.5 TVR that the series between India
and Australia got. This, though, is not unexpected as India
versus Australia is second in terms of ratings after India
versus Pakistan.
A
media buyer notes that India cricket continues to attract
viewers despite more matches being played. What has helped
preserve the ratings is the vast improvement in the quality
of contests.
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