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MNC
president and CEO Hary Tanoesoedibjo says, “MNC
is committed to broadcast the best, highest
quality content to our viewers across Indonesia.
This new agreement extends our current partnership
to bring even more of Disney’s award winning
kids and family content to our country. MNC
will continue to build on our strong position
in the market by making such strategic investments
that deliver exceptional value to our advertisers
and viewers”.
Disney-ABC
International Television (Asia Pacific) senior
VP, MD Rob Gilby adds, “Our partnership
with MNC brings the best of Disney animation,
live action and movies to over 50% of homes
in Indonesia. As the world’s fourth most
populous nation, Indonesia provides significant
audiences who demand high-quality, branded television
content. Disney stories and characters are already
very well-loved among kids and families in this
market and will now be available to viewers
with access to leading free-to-air television
broadcast networks - RCTI and TPI”.
RCTI,
Indonesia’s first private free-to-air channel,
will start broadcasting a 90-minute, weekly
pre-school animation block – titled ‘Disney
Clubhouse’ – from 6 March. Disney
Clubhouse will be a learning-based programming
block featuring original series such as Mickey
Mouse Clubhouse, Little Einstein's and My Friends
Tigger & Pooh. RCTI will also air Disney
live action series such as Hannah Montana (Season
1) as well as Disney Channel original movies
such as High School Musical 1 over the coming
months.
TPI
premiered in a 2 hour marathon of ‘Disney
Club’ on 14 February – and was the
highest ranked Western kids programme amongst
all people nationwide for the week. Further,
in the first week on air, Disney Club’s
afternoon timeslots on TPI have led to a significantly
increased viewership among kids 5-14 years of
age.
Disney Club features classic animation series
such as Good Morning Mickey and Disney’s
Little Mermaid.
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