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MUMBAI:
Elisabeth Murdoch and Joanna Shields will deliver a joint
digital keynote at the television trade event MipTV 2010.
On 13 April, the pair will provide further details of their
recently-announced partnership that is aimed at innovating
at the intersection of TV, digital and social entertainment.
Elisabeth
Murdoch and Joanna Shields, the former CEO of Bebo and President
of AOL's social media and communications businesses, will
explore what in their view are new frontiers of storytelling
and will demonstrate how entertainment now extends beyond
its conventional platforms with audiences programming their
own experiences.
The
keynote will be a highlight of the MipTV 2010 conference programme
entitled "Charting the Next Decade of TV and Digital
Entertainment."
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