| MUMBAI:
Colors is gearing up to launch its first Indian Premier League (IPL) “cricketainment”
property IPL Rockstar- on 13 March. Under
the brand IPL Ka Tadka, the hour-long music reality show will air every
Saturday-Sunday at 7 pm, just before the 8 pm IPL matches. IPL
Rockstar will have 12 contestants, who have already proved their mettle in
different music reality shows over the time. Rapper
Hard Kaur will be the host of this first of its kind music competition, right
in the IPL cricket stadiums. Colors has roped in Sukhwinder Singh and Kailash
Kher to judge the contestants. Also, IPL franchise owners like Shah Rukh Khan,
Preity Zinta and Shilpa Shetty will also judge the contestants for their stage
presence and their ability of shining as a true rock star. Colors
programming head Ashvini Yardi said, "IPL Rockstar is a show where
we are moving from the studio to the cricketing grounds in midst of real action.
Here the fight is to prove yourself as a complete rockstar." The
channel has shortlisted six stadiums – Mohali, Chandigarh, Jaipur, Ahmedabad,
Mumbai and Bangalore - where the IPL Rockstar will be shot.
"IPL
Rockstar will have one major difference from stereotype music reality shows.
As we will be shooting in the limited timeframe, there won’t be any time
for lengthy comments and drama. Performances of these contestants will matter
most to win the title of IPL Rockstar," Yardi added. Produced
by Endemol India, IPL Rockstar will span over seven weeks. 12 singers will
be devided in two groups. One group will perform on one day and second on other.
The show will follow the elimination format based on the decision of judges only. On
the concept, Endemol India MD Deepak Dhar said, "IPL Rockstar is a
co-developed property and we are quite sure that it will work as it is the perfect
mix of cricket, entertainment and glamour. These singers are also getting a great
platform to perform in front of thousands of captive audiences." | 
