(4 March 2010 5:00 pm)

MUMBAI: Discovery Networks Asia-Pacific has announced the launch of Discovery HD, the 24-hour high-definition channel, in India.

The English language channel is available at Rs 25 per month and will remain ad-free.

Discovery HD will be available on Sun Direct channel No 965. The HD channel features content from across Discovery Networks’ channels, as well as select exclusive content.

Discovery Networks Asia-Pacific EVP and MD Tom Keaveny says, “I am delighted to announce the launch of Discovery HD in India. Today’s launch underscores Discovery’s enduring commitment to offering high-quality content and services that serve the needs of both affiliates and advertisers while enhancing the consumer viewing experience.”

Adds Discovery Networks Asia Pacific SVP and GM India Rahul Johri, “The emergence and growth of digitisation in India is critically dependent on the broadcasters’ competence to offer differentiated, credible and entertaining content. Discovery HD brings the network’s thrilling factual content to life sound effects are more realistic, images larger than life and situations more gripping than ever before.”

Discovery HD aims to bring audiences closer to their world with imagery and detail, featuring programming on the wonders of the world ranging from culture, science, and natural history to travel and lifestyle themes.

The HD programming will be offered in 1080i, along with 5.1 surround sound.

Sun Direct COO Tony D’Silva comments, "Sun Direct is proud to be the first DTH provider in India to showcase high definition content to its viewers. Discovery HD’s worldwide reputation, global programming repertoire and production quality will surely add value to our HD product offering.”

The programming lineup on Discovery HD will have shows like Green Paradise, Postcards Australia, Nature’s Keepers and Our Planet, Space Station HD, Sunrise Earth, Moments in Time, Monumental Vision and Destination Wilderness.