| MUMBAI:
aMap to provide real-time ratings during IPL and overnight ad monitoring/audit;
including day-on-day competitive analysis.
Based
on the success of its last year's initiative of overnight reporting during IPL,
aMap will provide real-time ratings during the third season of IPL and overnight
ad monitoring/audit, including day-on-day competitive analysis. As
part of the new initiative, viewership data will be offered even when the match
is going on. There will be a delay of 1-2 hours but will have the first inning
ratings available during the second innings. Says
aMap CEO Joseph Eapen, "This will be available from aMap's DTH panel as these
meters are GRPS-enabled and data is pushed in real-time to the server when the
viewing is happening in the household. We call the reporting screen the 'live-terminal';
it is akin to a stock market terminal." | 
