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Turner's truTV makes Asian debut in Singapore

Indiantelevision.com Team

(31 March 2010 2:40 pm)

MUMBAI: truTV, the latest channel from Turner's bouquet of entertainment brands, will make its Asian debut on StarHub in Singapore on 1 April.

truTV, positioned as actuality TV, aims to unleash television at its most personal where nothing is staged, re-enacted or contrived.

Said Turner Entertainment Networks Asia SVP and general manager Sunny Saha, "truTV offers an innovative and unique mix of programming unlike anything else on television. It features unscripted content that's so genuine we needed a whole new way to describe it, actuality."

The addition of truTV to Turner's entertainment bouquet in Asia follows closely on the company's recent acquisition of Hindi GEC Imagine and its brands - Imagine Showbiz and Lumiere Movies in India, bringing the number of channels under the Turner banner to 13.