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The deal incorporates
rights to all content for Valemont, which is produced by Electric Farm
Entertainment, including 35 short form episodes, the Alternate Reality Game, the
prequel episodes and extra videos for online, plus five half-hour episodes and
the 100-minute TV movie. At
Valemont University, the students are young, beautiful and the future of the world
but nothing is quite as it seems. The university is not just a school for
humans but a breeding community for vampires too. The professors are the elders
and the students are the next generation, training to become the monsters of legend
in order to fulfill their blood legacy. And Valemonts residents will go
to any lengths to stop their dark secrets from being revealed. MTV
Brands International content and programming VP David Booth says, "Creating
a deeper interaction and experience for our viewers through our content is core
to what we do. Valemonts dynamic storytelling and ability to maintain a
strong and compelling narrative across linear, online and mobile perfectly delivers
for our audience. |