(2 March 2010 1:30 pm)

MUMBAI: Big FM, the radio division of Reliance Media World, is partnering with telecom Vas (value added services) provider OnMobile Global in a move that will enable it to provide a mobile platform for its radio service.

Operating under the brand Big Mobile Radio, Big FM will give mobile users the option to listen to 17 multi-lingual specially programmed channels anywhere in India.

This service will also be available in select global markets including Malaysia, Singapore, UAE, Bangladesh, Sri Lanka and Indonesia which have large Indian communities.

The alliance will also enable Big Mobile Radio to expand from 45 cites to over 4500 cities and towns including rural areas in an ad-free format. This service will also allow users to listen to the programmed channels regardless of their location.

Big Mobile Radio will create special feeds for mobile listeners which include an assortment of entertainment options like songs, Bollywood entertainment, jock talk, humour, and health tips.

Reliance Media World business head - allied businesses Rabe T Iyer said, “We are excited to join hands with OnMobile. This partnership only strengthens Big FM’s endeavour to grow radio audiences both within India and the world over. Our effort is to reach radio to the deepest pockets of India, while growing the Indian diaspora overseas, giving them the flavour of radio from back home.”

The operators who will offer the Big Mobile Radio service are yet to be announced.