Specials

New delivery platforms change dynamics of TV biz

MUMBAI: There is a worldwide shift towards broadcasting on advanced, addressable and interactive platforms. While the session Transforming Television: from HDTV, Interactive TV, PVRS, VOD and Beyond brought points and counterpoints on to the table, there was clearly one theme emerging: that adoption of technology, particularly digitalisation in the Indian context, was beneficial for all.


The panel consisted of Bharti Telemedia Director and CEO Ajai Puri, South Asia Turner International India VP and Deputy GM (Distribution and Business operations) Siddharth Jain, NDS VP and Chief Marketing Officer Nigel Smith, Bridge Consulting founder and CEO Aline Rutily, Quantel director of sales (Northern Europe, Eastern Europe, South Africa and India) Richard Craig, Dolby Laboratories country head Pankaj Kedia and Intel Corporation global media and standards strategist Ravi Velhal. 
 
Smith started off the session with a presentation touching on how new platforms like High Definition (HD) and Digital Video Recording (DVR) had changed dynamics of the business particularly in the US and UK. According to him, a major push is expected in DVR penetration to the tune of 100 per cent of US households and 70 per cent of UK/European households.


Smith remarked, ”Companies that adopted HD in the US grew, while those who delayed in doing so were left behind in the growth path”, proving his point with figures, particularly citing the example of Comcast that lost 575,000 subscribers in one year due to delay in introducing HD TV. In the Indian context, he said, ”DTH will change advertising in India”.


Commenting on future market changes, Smith named addressable advertising (sending adverts targeted to the viewer group), advanced user interfaces and interactivity as game changers.


Demonstrating how technological advances may change TV watching and online interaction, Velhal quipped, “Computing, communication and content are converging”.
Rutily provided the French example, saying that IPTV had caught on quickly in France and that presently one out of four households in France have IPTV after its launch on 2002.  
 
The Indian digitalisation push found a strong voice in Ajai Puri. According to him, ”Digitalization is the buzzword for India. DTH will make people buy TVs”.


Puri said that the main hurdles currently were high tax and high cost of content. He pointed out the benefits of DTH saying that the medium gives “over 50 per cent revenue to broadcasters even though it (DTH) covers only 15 per cent of the households. If the system becomes addressable, broadcasters will make a lot more money.”


A fine balance was introduced into the discussion by Jain. He pointed out that broadcasters needed to spend significantly to bring forth the technological changes, christening the latest mediums “beyond television”.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/05/fic_0.jpg?itok=eZ-0b0oF
FICCI BAF Awards 2018 entries now open

FICCI Frames–the three-day global convention covering the entire gamut of India’s media and entertainment industry–is close, bringing with it the Best Animated Frames (BAF) Awards, one of the most coveted animation, visual effects and gaming (AVG) awards. The last date to submit entries for the...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/03/mip.jpg?itok=ZTofYB4F
Houseful at Bengaluru leg of MIP India roadshow

BENGALURU: All the seats were taken and more had to be brought in as the Bengaluru leg of the MIP TV India roadshow ended last evening at the Lalit Ashok. With the theme ‘A Seamless Content World’, the Bengaluru MIP was addressed by Reed Midem (Paris) Asia Head Paul Barbaro and India...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/02/budget_0.jpg?itok=c9Vxxxq1
Industry hails doubling of digital allocation

One of the key points that came out of Finance Minister Arun Jaitley’s Union Budget 2018-19 was the focus on Digital India. The allocation was doubled to Rs 3073 crore and the budget was clearly beyond wooing voters.

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/02/imagica.jpg?itok=lZASCYCC
Adlabs entertainment ltd. bags 'Best Customer Experience in Services Sector'

Adlabs Entertainment Ltd. has been announced winners of the “Best Customer Experience in the Services Sector” category under the Customer Experience Awards amongst some very prominent brands. The award presented by Zendesk was a part of the 11th edition of The Customer FEST Show 2018 conducted by...

Specials Promonet feature
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/02/budget.jpg?itok=_IUCAz5y
Digital industry celebrates Union Budget 2018

MUMBAI: The Union Budget for 2018 that was finally unveiled yesterday turned out to be a rather disappointing one for the industry at large but Digital India and digitisation got prime time attention. The budget focused on the middle class and rural population, guided by the mission to strengthen...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/02/YEAR%20ENDER%20HI%20IMAGESQURR.jpg?itok=PgAS9gip
2017's Top India TV industry leaders - Part I

MUMBAI: The year 2017 threw up myriad conundrums and dilemmas for the men and women who are the showrunners of India’s media and entertainment (M&E) sector, which is expected to grow at a compound annual growth rate (CAGR) of 13.9 per cent, to reach USD 37.55 billion by 2021 from USD 19.59...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/01/arun_0.jpg?itok=oYHINSNv
Union Budget 2018: Populist budget fails to excite industry at large

The Union Budget finally arrived today with all eyes fixated on Finance Minister Arun Jaitley. He presented his fifth Union Budget, which was also the last one for the Modi government before India sets out to choose its new prime minister next year. Riding on optimism, different research firms,...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/01/arun_1.jpg?itok=iS8k9Cb1
Industry holds bright outlook for budget 2018

MUMBAI: With the D-Day already here, the media and entertainment industry is keeping its fingers crossed after a difficult year that bore the full brunt of the introduction of GST. With things settling and the general elections not too far away, a more populist budget is expected from FM Arun...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/30/union_0.jpg?itok=nOfgOdDh
Union Budget 2018: Industry expects govt to favour consumption

Union Budget 2018 has snuck up on us. This Thursday, the government will unveil its budget for fiscal year 2018-19 and many market watchers are expecting a slew of incentives for businesses. After a difficult year, some course correction is certainly on the anvil. Here’s what some of the leaders...

Specials Budget Budget 2017

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories