Specials

Animation industry needs to create IP

MUMBAI: The Indian gaming and animation industry has a long road to cover before it matures.


Creating a sustainable IP in India is not easy due to a lack of understanding and value for Intellectual Property rights. Manpower for mobile gaming technology is another issue that needs to be sorted out, said Synqya Games CEO Abhijit Jayapal.


India had traditionally been an outsourcing country, but this was now changing. The need was to find stories palatable to the rest of the world just as Disney and Pixar were doing, Krayon Pictures co-founder and CEO Nishith Takia said


Benjamin Grubbs, Regional Director of Turner Interactive Entertainment Network (Asia Pacific), said growth opportunities were growing in south Asia for gaming and animation, but the need was to come up with good stories.


A positive development has been the joining of hands by broadcasters and producers for making animation films.


According to Graphiti Multimedia COO Munjal Shroff, the time has arrived for animation filmmakers to move away from tales from mythology if they are to sell abroad.


Answering a question later, he said parental control and involvement of child psychologists was important as far as violent animation films were concerned.


Ranj Serious Games (the Netherlands) Managing Partner Michael Bas said games could be used for teaching, as it had been proved by some award-winning games introduced by his company. But new ways had to be found for distribution.


Children’s Film Society, India, CEO Sushovan Banerjee said it was unfortunate that for far too long, children had been seeing software not meant for them. The CFSI had, therefore, taken some children’s films to rural areas where these had been liked very much.
 

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