Sports stops becoming entertainment when there is emotional connect

MUMBAI: Does sports stop being entertainment when one starts rooting for a team and gets emotionally attached to the game?

Interestingly, this was one of the comments that came forth during a discussion at the Ficci Frames which sought to examine the correlation between sports and entertainment. Former cricket Ajay Jadeja sought to link the two by saying that the involvement of Bollywood was the key to the success of the Indian Premier League (IPL).

Other speakers were Triplecom Media chairman and CEO Kunal Dasgupta, actor Rahul Bose and former Indian hockey captain Viren Rasquinha.

It was noted that the IPL Governing Council glamourised the event to expand its reach, and people who otherwise would not have come for cricket came to see Shah Rukh Khan and other celebrities. Dasgupta admitted that when Max started on the IPL journey, the focus was more on entertainment rather than on emotion.

Bose said the game was beginning to be taken more seriously then as mere entertainment. Dasgupta noted that women and kids have now started watching the IPL. He admitted that bringing in Mandira Bedi in 2003 had been aimed at bringing in the glamorous quotient.

Even the IPL succeeded only because of the entry of giants as franchises of teams, he said. “The BCCI initially did not want to go the franchise route for the IPL. We told them to do this and allow for celebrity ownership and not just faceless corporates. This helped put a face on teams that people relate with’.

At the session it was also noted that actors are more effective marketing tools than cricketers even in the sporting world. It was observed that this was why more Shah Rukh Khan T-shirts are sold than those of Saurav Ganguly or any other cricketer. Indians have grown up more with Bollywood as opposed to sports, and cinema has been a cultural centre. In any case, it was said that cricketers or other sportspersons are not as savvy as actors when it came to marketing themselves.

Latest Reads

Govt extends support to M&E sector in fighting digital piracy

NEW DELHI: The government of India yesterday stressed that it stood alongside the media and entertainment (M&E) industry in fighting digital piracy to safeguard loss of revenue and ease norms for doing business, while CII entertainment committee head and Viacom18 group CEO Sudhanshu Vats.

Specials Event Coverage Occasions
M&E industry to hit Rs8 trillion revenue by 2022: report

According to a report published by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), India’s media and entertainment (M&E) industry is expected to reach revenue of Rs7.5-8 trillion by 2022 from an estimated Rs4.5 trillion in 2017. Over the next five years, the industry...

Specials Event Coverage Occasions
ATF’s first Animation Pitch announces winners

MUMBAI: As the Asia TV Forum (ATF) draws to a close today. The event saw several activities such as an exciting round of on-stage pitches where producers from all over Asia presented their ideas, the winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch and the unveiling of the...

Specials Event Coverage ASIA TV FORUM
Indian OTTs to be in focus on day 2 of ATF

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) will commence today with 60 countries taking part. The first day will see sessions based on content, advertising and the evolution of storytelling and digital traditions and innovation Ninety thought leaders will deliver fresh insights...

Specials Event Coverage ASIA TV FORUM
'It is criminal for TV not to think of social change' - PMC's Kriss Barker

For most programming executives and managements in TV companies today, television is all about running on a treadmill chasing ratings, viewership, and the concomitant revenues, followed by the next bonus and promotion. Every trick in the creative book and outside it is resorted to keep the...

Specials Event Coverage Occasions
ATF 2017 attracts Indian content studios, both big and small

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) is round the corner and the buzz around the event only seems to be ramping up. This year, the forum will see around 60 countries from all over the globe. From 28 November to 1 December 2017, more than 90 thought leaders will deliver...

Specials Event Coverage ASIA TV FORUM
Singapore's ATF 2017 promises more than ever

Reed Exhibitions’ Asia Television Forum (ATF) is back. And Asia’s leading content market cum conference which brings together Asia’s broadcasters, digital platforms, distributors, studios, content creators to strike deals amongst each other and other international buyers and sellers from ---...

Specials Event Coverage ASIA TV FORUM
MIPCOM 2017 - Content Really is King!

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

Specials Event Coverage Mipcom
Chhota Bheem becomes Mighty with Netflix

CANNES: The studio behind the popular animated show Chhota Bheem, Green Gold Animation has been commissioned by Netflix to make an exclusive 13-episode series on its trademark show. Paradoxically titled Mighty Little Bheem, the series is set to be released in August 2018. Each episode of Mighty...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories