Digitisation key to future of entertainment

MUMBAI: With piracy looming as a major threat, most speakers at the inauguration of the Ficci Frames 2010 stressed the need for speeding up the process of digitalisation.

Turner Broadcasting System International president Louise Sans, who is also EVP and General Counsel for Turner Broadcasting, Fox Filmed Entertainment CEO James N Gianopulos, and Ficci SVP Harsh C Mariwala particularly emphasized on this and also said this had opened up several other mediums for entertainment content.

Sans also stressed on the increasing investments by Turner in India and said that apart from having come to India with CNN in 1991 and Cartoon Network and Pogo in 1995 and 2004 respectively, the conglomerate had now entered Hindi entertainment by acquiring Imagine TV which had been started by NDTV.

"India has emerged as the largest revenue market in the Asia Pacific region. India was also where we made our largest investment overseas in 2009," said Sans.

Cartoon Network had been the first international channel to show Indian animation films overseas in 2001.Turner had also entered into a fruitful alliance with Subhash Chandra‘s Zee Group to create Zee Turner.

Gianopulos said digitalisation was redefining Hollywood and Bollywood. As against the VHS ten years earlier, entertainment was now being transmitted through DVD, BD Live, PPV, VOD Cable, VOD Online, Digital Copy, E-Copy, EST, Streaming, Flash Media and Mobile Video.

Gianopulos said the high costs of production in America had forced producers to move out and seek new tie-ups, and India was a favourite destination. He said India had great stories, but these would not sell unless they were told with the global audience in mind. There was need to act local but think global. "There is need to make films for everyone. We also have some movies made for someone’, he added.

He said this was one of the reasons for films like ‘My name is Khan’ getting released in 44 countries including the United States, and becoming the first global film from India.

Referring to the revenues from entertainment, he said the United States earned $10,675 million from a population of 340 million in the domestic market while a sum of $19,235 million was being earned from 6,500 million people in the international market.

India had a 93 per cent share in the international market in entertainment as compared to 60 per cent in Japan and 53 per cent in China.

The international revenues of ‘Avatar’ comprised 40 per cent from just 17 per cent of the screens in India.

But he regretted that while a film fails at the box-office in India, it succeeds in pirated versions. Infringement of copyright needed to be checked very strongly.

Mariwala referred to three developments in Indian entertainment: digitalization, growth of edutainment, and corporatization.

Ficci Entertainment Committee co-chairman and filmmaker Karan Johar who conducted the first session hailed the growing popularity of Indian films and actors, and said 3.2 billion people knew Shah Rukh Khan overseas as compared to a following of 2.9 billion for Brad Pitt.

Ficci Secretary General Amit Mitra said a whole new social milieu was coming into Indian cinema and television with a change in themes and stories.

Latest Reads

Promaxbda india 2018 announces puja vohra and glenn urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames
Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn’t the case yet in India with 64 per cent TV home penetration and much room for growth....

Specials Event Coverage Ficci Frames
M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group...

Specials Event Coverage Ficci Frames
M&E to cross Rs 2 trillion by 2020: FICCI-EY report

FICCI Frames 2018 saw the launch of its annual media and entertainment (M&E) report, this year by Ernst & Young (E&Y) titled ‘Re-imagining India's M&E sector’ which captures key insights from the exciting and fast growing Indian M&E sector.

Specials Event Coverage Ficci Frames
Ficci Frames 2018: Smriti Irani for highlighting M&E's economic importance

MUMBAI: Even as the Indian media and entertainment (M&E) sector is projected to cross $31 billion by 2020, Minister for Information and Broadcasting (MIB) Smriti Irani said yesterday it is imperative that the country as a whole projected the economic value that the industry lends to the country...

Specials Event Coverage Ficci Frames
New initiatives at FICCI Frames 2018

MUMBAI: The 19th edition of FICCI Frames to be inaugurated by the I&B and Textiles minister Smriti Irani on March 4 is all set to be a grand event. There are a lot of interesting sessions lined up with few new initiatives this year. The annual media and entertainment global convention...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories