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MUMBAI:
Hari Krishnan has moved back to Grey India to embark on his
second innings at the agency, this time as VP and branch head
of its Mumbai office.
Krishnan's
first innings with the agency was initiated in 2007 when he
joined the company to head its Bangalore office.
Prior
to this, Krishnan was Star India vice president - marketing.
Says
Grey India COO Jishnu Sen, "It feels great when senior
people come back and I'm pleased to welcome Hari back to Grey.
He returns as head of Bombay office at an exciting time and
will be an integral part of my core team. It is the ultimate
vindication of what we are doing. That our path of change
is truly working. I'm excited about what we can do together."
On
his return, Krishnan says, "I had left Grey to explore
an opportunity outside advertising. I think advertising is
one of the few professions which provide an equal measure
of excitement and learning by way of constant exposure to
multiple categories. I've been missing that. However, more
than anything else, I've been missing Grey because it's an
agency that allows independent thought and encourages new
ideas. Brand Accelerator is a fantastic planning tool that
helps in doing precisely that. With Jishnu at the helm of
affairs, the experience of Bindu Sethi in planning and a new
creative leadership in Malvika and Amit, I feel there's a
whole new momentum with Grey now and I'm really excited to
be a part of it."
He
has spent a significant part of his career with Lowe Lintas
and has also had stints with JWT and RK Swamy/ BBDO. His experience
covers multiple categories across brands like Britannia, 3M,
ITC Foods, HUL, Ford, Maruti Suzuki, Sony, Titan, Fastrack
and Tanishq.
Some
of the prominent brands in the Grey Bombay portfolio include
Parle, P&G, Audi, Bharti Axa, Deutsche Bank, Ferrero,
Godrej Sara Lee, Suzlon and Wyeth among others.
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