| MUMBAI:
Ficci has tied up with Holland as the partner country for its upcoming annual
media and entertainment conference Frames 2010, to be held in Mumbai from 16 -18
March. This
partnership has happened primarily through the ME-India platform, a collaboration
of 14 companies of the Dutch M&E industry and Dutch Ministry of Economic Affairs,
which focuses on stimulating and expanding the creative industry of Holland and
India alike.
ME-India
programme coordinator and initiator Soeniel Sewnarain says, "ME-India calls
for making efficient use of existing networks, developing new initiatives and
creating a structural link between the two countries in creative audio-visual
terms. The collective entry into Ficci Frames is an example of the activities
ME-India organises to reach her goals." All
of the participants of the ME-India delegation come from different backgrounds
from the Dutch Media and Entertainment sector. They all see the possibilities
India has to offer and they come to the Ficci Frames to expand their (already
existing) network or to offer their products and services. The delegation includes
such film directors, Martin Lagestee, San Fu Maltha and Dutch actress Victoria
Koblenko. Ficci
will facilitate interaction of the Dutch delegation with Indian companies in their
field of interest. Indian Media and Entertainment companies interested in the
Netherlands can also meet the delegation at their stand at Ficci Frames. | 
