(1 June 2010 9:55 pm)

MUMBAI: Sun Direct, the direct-to-home service provider has announced a new offer to lure the football lovers. The DTH player is offering a free broadcast of the FIFA World Cup 2010 on ESPN and Star Sports for the new subscribers.

As per the offer, the new subscribers of Sun Direct can view the FIFA World Cup 2010 on ESPN and Star Sports free of cost. The offer is valid from 5-12 June.

For the existing subscribers, Sun Direct is offering a the channels at Rs 40 + taxes.

Sun Direct CEO Tony D’Silva said, “We constantly challenge ourselves to live up to the expectations of our subscribers. With the launch of the FIFA World Cup offer, we would like to be in the midst of all the action and add fire to the gaining momentum among the football fans. The sports season is sure to create an adrenaline rush among the football fans.”