(23 June 2010 5:30 pm)

MUMBAI: Big Digital, the digital arm of Reliance Broadcast Network, has launched a new service called Big Non Stop Masti. The service will offer select content to audiences on-demand.

The content, comprising Bollywood interviews, humour capsules, devotional music and health tips amongst others, will be selected from Big FM and offered to audiences. The audience can call 5055454 to avail this service.

Audiences can also listen to patriotic tunes, shayaris and much more from across the nation.The product, currently being hosted in Hindi, will soon be available in other languages.

Said Reliance Broadcast Network business head, experiential marketing, OOH and digital business, Rabe T Iyer, "The mobile industry that has seen a robust growth in India has worked well for value-added services like entertainment-on- demand, making the timing for the launch of this product perfect. The business synergies are excellent, with a brilliant entertainment library already existent within the company. With an increasing number of consumers seeking entertainment and information through their cell phones, we are confident the product will work excellently."