(3 June 2010 12:10 pm)

MUMBAI: Close on the heels of the international online gaming company True Games adopting the name of UTV True Games, Indiagames, the mobile, online and ITV Games Company and a global mobile game publisher, has decided to function under the brand name of UTV Indiagames.

UTV Indiagames will continue to innovate and deliver interactive range of games directly to the gamers worldwide.

The company will adopt the new brand name as part of its ongoing synergy with its majority stake holder - UTV Software Communications Ltd (UTV) and the registered name of the company will continue to be Indiagames Ltd.

The original logo of the Company will continue to be a trademark of Indiagames and used as appropriate from time to time.

Indiagames says that there would be no change in the company's management or operations and the shareholding pattern would remain unaltered.

Indiagames founder and CEO Vishal Gondal said, "UTV and Indiagames have significant business synergies. We believe that the new brand creates a stronger positioning for the two companies in the business environment."

After UTV acquired a controlling stake in Indiagames in December 2007, the companies have strategically worked together to develop and design premium quality games, introducing gaming to newer digital platforms and market them globally.