Bloomberg UTV targets the growth aspirants with bluntness

MUMBAI: Bloomberg UTV, the English business news channel, is eyeing a wider set of audiences with its new makeover.

The channel, which has changed its tagline to ‘Blunt and Sharp’, claims that going forward, its focus will be on a larger audience who are growth aspirants, and not just on the stock markets.

Talking to, UTV Global Broadcasting (UGBL) CEO MK Anand affirmed that he is looking at an overhaul by practically measuring the way business news is being presented in India. “After a detailed eight-week survey of our SEC AB 25+ male audiences, we have come to know that only nine per cent viewers invest actively in the stock market. The business news should be much more than that and thus, we believe our focus should be on catering to the needs of the remaining 91 per cent audience.”

The channel has been correcting its distribution post IPL, and changed its look and feel during May-end. Recently, it had also launched a new advertising campaign to promote its new programming strategy.

Via the new ‘blunt and sharp’ campaign, the channel is addressing its various stakeholders, including viewers, traders and advertisers. The campaign is done by TapRoot India, the channel’s creative agency.

Talking about content, Bloomberg UTV business head Deepak Lamba said that within the next three months, the channel will launch new shows with a complete refreshed perspective.

“We will be using simpler terms, and launching new shows on smart money, real estate etc. Our aim is to simplify the things for our viewers,” Lamba said.

Latest Reads
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment
'Vicky goes Desi' on NDTV Good Times

After having gone Veg and Foreign, Chef Vicky Ratnani is back in kitchen and is all set to return to your television screens with a brand new show called Vicky Goes Desi on NDTV Good Times. This time the chef is on a mission to create Indian flavours packed into brand new recipes.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories