Bloomberg UTV targets the growth aspirants with bluntness

MUMBAI: Bloomberg UTV, the English business news channel, is eyeing a wider set of audiences with its new makeover.

The channel, which has changed its tagline to ‘Blunt and Sharp’, claims that going forward, its focus will be on a larger audience who are growth aspirants, and not just on the stock markets.

Talking to, UTV Global Broadcasting (UGBL) CEO MK Anand affirmed that he is looking at an overhaul by practically measuring the way business news is being presented in India. “After a detailed eight-week survey of our SEC AB 25+ male audiences, we have come to know that only nine per cent viewers invest actively in the stock market. The business news should be much more than that and thus, we believe our focus should be on catering to the needs of the remaining 91 per cent audience.”

The channel has been correcting its distribution post IPL, and changed its look and feel during May-end. Recently, it had also launched a new advertising campaign to promote its new programming strategy.

Via the new ‘blunt and sharp’ campaign, the channel is addressing its various stakeholders, including viewers, traders and advertisers. The campaign is done by TapRoot India, the channel’s creative agency.

Talking about content, Bloomberg UTV business head Deepak Lamba said that within the next three months, the channel will launch new shows with a complete refreshed perspective.

“We will be using simpler terms, and launching new shows on smart money, real estate etc. Our aim is to simplify the things for our viewers,” Lamba said.

Latest Reads
Keshet hires kids content veteran Nicola Andrews to lead acquisitions & sales

Keshet International (KI) has appointed Nicola Andrews, a kid’s content expert with more than 20 years’ experience, to lead its recently announced kid’s division. Nicola joins KI as Senior Sales & Commercial Director, Kids, based in London, reporting to Keren Shahar, COO KI and President of...

Television TV Channels Kids
Ireland clears Fox' proposed acquisition of Sky

MUMBAI: 21st Century Fox has welcomed the decision by the Republic of Ireland’s Minister for Communications, Climate Action and Environment to clear the company’s acquisition of the outstanding shares of Sky that the company does not already own, ruling that the proposed transaction will not...

Television TV Channels News Broadcasting
Movies HD in Star Maa's refreshed identity with new programmes

MUMBAI: Star Maa, the Telugu GEC of Star Network, is rechristening its network channels under the Star Maa umbrella. On 25 June, the brands Maa Music, Maa Gold and Maa Movies were respectively rebranded as Star Maa Music, Star Maa Gold & Star Maa Movies. Apart from the refreshed movies channel...

Television TV Channels Regional
ZEEL to globally strengthen its 'largest Indian entertainment' brand identity, says Amit Goenka

Internet is significantly changing the way we consume entertainment -- AR and VR are becoming commonplace. Over 60% of the world’s population is ‘digitally connected’ today. Content companies and advertisers are swiftly adapting to the new reality and redefining their strategies to stay on the top...

Television TV Channels GECs
BBC Pashto adds arts to its TV offer

MUMBAI: The BBC Pashto flagship TV programme, BBC Naray Da Wakht (BBC World Right Now), is launching a weekly arts supplement. From 1 July 2017, the weekly slot, Hunary Shabay (Art Moments), will focus on art and literary news from Afghanistan, Pakistan and from around the world. BBC Pashto is...

Television TV Channels News Broadcasting
Zee News' Vasindra Mishra joins Network18

Vasindra Mishra has joined Network18 as a consulting editor.

Television TV Channels News Broadcasting
Vivo wins IPL title rights for Rs 21.9 bn

Vivo has won the bid for IPL for 2018-2022 for Rs 21.9 billion -- which is a 554 per cent hike over the previous contract. Oppo, with Rs 14.3 bn-bid, Motorola, Xaiomi, and Intex were the other bidders.

Television TV Channels Sports
Network18 launches Amplify18 with Parekh as AGM

MUMBAI: Network18, a diversified media conglomerate, has announced the launch of Amplify18. The entertainment, lifestyle & brand amplification entity of Network18, Amplify18 will leverage the group’s pan-national television network along with the strong digital network to drive visibility,...

Television TV Channels News Broadcasting
58% watched DD English news as per 4-wk average, pubcasters' overhaul under way

MUMBAI: Even as the new Prasar Bharati CEO Shashi Vempati plans pubcasters' overhaul, Doordarshan News has reportedly beaten all private English channels, according to BARC data. Screams by star news anchors notwithstanding, English news channels hardly reach around four million in a population of...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories