(12 June 2010 2:30 pm)

MUMBAI: The 2010 World Cup will air in South Korea for the first time in 3D.

South Korean soccer fans will be able to watch World Cup action in 3D at 50 cinema screens across the country using 3D glasses. The aim is to make this huge global sports event an even more engaging experience for viewers.

Ericsson has supplied South Korean multiplex cinema chain CJ Golden Village (CGV) with compression solutions that will enable it to show World Cup action in 3D.

Ericsson has supplied CGV with its EN8090 MPEG-4 AVC HD encoder and RX1290 receiver solutions, with video being distributed over an LG Telecom fiber network.