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Relativity has financed, co-financed or produced
more than 200 features, generating more than
$13 billion in worldwide box office revenue.
50 Relativity films have become Top 10 box
office releases during the past two years.
Current Relativity theatrical releases include
Robin Hood, Get Him to the Greek and
Grown Ups. Relativity produces and/or
finances between 20 and 30 pictures a year,
and it has more than 10 single picture movies
– films it is financing and producing
fully – that are scheduled to be released
over the next 12 months.
Broadening
the range and appeal of content available
for Netflix members to watch instantly is
among the company's top priorities, and
the agreement with Relativity is a meaningful
step in building the company's streaming
offer.
Netflix
chief content officer Ted Sarandos says,
"Our continued goal is to expand the
breadth and timeliness of films and TV shows
available to stream on Netflix. Historically,
the rights to distribute these films are
pre-sold to pay TV for as long as nine years
after their theatrical release. Through
our partnership with Relativity, these films
will start to become available to our members
just months after their DVD release."
Relativity
CEO Ryan Kavanaugh says, "We have always
been about finding new ways to grow and
monetize our business. This clearly is a
natural step in the evolution of the movie
business and opens up a whole new world
of revenue and marketing opportunities.
Netflix has certainly made its mark, with
a service that reaches over 13 million people
and allows consumers to have what they want,
when they want it. We have a shared vision,
and this deal marks a significant change
in our industry."
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