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Discovery launches mobile channel on Flo TV

Indiantelevision.com Team

(31 July 2010 2:30 pm)

MUMBAI: US broadcaster Discovery has launched a mobile channel on Flo TV.

Flo TV, a wholly owned subsidiary of Qualcomm, will, thus, be the only mobile service that allows consumers to watch Discovery liveand on the go.

Discovery Mobile Channel on Flo TV will offer consumers full-length programming of popular series such as Discovery Channel’s Cash Cab, Deadliest Catch, Dirty Jobs and Man vs.
Wild and programming events like Shark Week. The channel also will spotlight compelling series from Discovery Communications portfolio of networks, including Animal Planet’s River Monsters and Whale Wars, and Science Channel’s How It’s Made and Through The Wormhole with Morgan Freeman.

Discovery content will also be available on demand when FLO TV launches its on-demand feature later this year.

Discovery senior VP digital media distribution Rebecca Glashow says, “From Discovery Channel to Animal Planet and across all our brands, Discovery Communications delivers the highest quality, most compelling non-fiction content available anywhere in the world. The Flo TV offering expands our reach by tapping new audiences for our networks and further engaging our loyal viewers who want to watch our award-winning series on the go, whether on their mobile handsets, in cars or on personal devices.”

Flo TV will offer a 24/7 mobile viewing of the highly anticipated Shark Week from 1-7 August. Shark Week was the most popular entertainment special event channel on Flo TV last year.