(30 July 2010 10:55 pm)

NEW DELHI: Dish TV, the leading direct-to-home (DTH) service provider has added a new innovative value added service (Vas) ‘Traffic Active’ to its offering.

Traffic Active offers live traffic update enabling drivers to actually know which route to follow to a particular destination and which one to avoid.

The company said that Traffic Active has also been nominated for the AFDESI International iTV Awards 2010 for best interactive production in the news and information category. It is powered by TheTrafficPeople.net, a leading traffic update portal and Mapmyindia.com, India’s leading map provider.

"Dish TVs Traffic Active service offer commuter’s real time information on traffic situation and helps them to avoid traffic snarls," said Dish TV COO Salil Kapoor.

"The application currently provides the information on Delhi traffic, which will be expanded to Mumbai, Bangalore and other cities in the next phase. The service provides a complete traffic update on each area of Delhi – congestion points etc. The data is updated every five minutes on the ticker and the red dots on the route map signify congestion points," Kapoor added.

Traffic Active is under the umbrella of Dish active services on LCN 126. Other Vas services offered by Dish TV are - ICICI Active, Monster Jobs Active, Shaadi Active, Travel Active, Mobile Active, Cinema Active, Astro Active and Bhakti.