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MUMBAI:
Discovery Networks Asia-Pacific is rechristening Discovery
Travel & Living channel as TLC from 1 September in India.
This is part of a global initiative to roll out TLC globally.
TLC
will adorn a much hipper, trendier and cooler look and the
viewers will enjoy a bigger, better, bolder channel with new
faces, new genres and new places.
Discovery
India senior VP, GM Rahul Johri said, “TLC marks the
beginning of a refreshing journey. It will add a new dimension
to lifestyle programming by introducing innovative formats,
spunkier hosts and swankier locales; promising ultimate viewing
experience. The launch of TLC reiterates our commitment towards
our affiliates and advertisers by providing them with a valued
platform to reach to their target audiences.”
The
channel will showcase lifestyle and factual entertainment
focused on travel, cuisine, adventure, environment, home improvement
and gripping human interest stories.
The
programming line-up on TLC, with over 150 hours of content
includes 15 shows, six new hosts, 11 new seasons and genres
such as extreme adventure, family and makeovers.
Premiere
series will include Sea Nation, Everyday Exotic, Get Out,
Glutton For Punishment. New seasons of shows like World Cafe:
Middle East, Globe Trekker and Living With a Superstar: Shah
Rukh Khan.
Viewers
can also look forward to new lifestyle content including Shimmy
and Exxtreme Sommer.
TLC
will reach 50 million subscribers in 2010 across Indian subcontinent,
according to an official release.
Globally, TLC will be available in over 75 countries by early
2011, making it one of the most widely distributed lifestyle
channel brands in pay-TV.
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