MUMBAI: Discovery Networks Asia-Pacific will be replacing Discovery Travel and Living channel with a new lifestyle channel TLC from 1 September in India.
TLC will adorn a much hipper, trendier and cooler look and the viewers will enjoy a bigger, better, bolder channel with new faces, new genres and new places.
Discovery India senior VP, GM Rahul Johri said, “TLC marks the beginning of a refreshing journey. It will add a new dimension to lifestyle programming by introducing innovative formats, spunkier hosts and swankier locales; promising ultimate viewing experience. The launch of TLC reiterates our commitment towards our affiliates and advertisers by providing them with a valued platform to reach to their target audiences.”
The channel will showcase lifestyle and factual entertainment focused on travel, cuisine, adventure, environment, home improvement and gripping human interest stories.
The programming line-up on TLC, with over 150 hours of content includes 15 shows, six new hosts, 11 new seasons and genres such as extreme adventure, family and makeovers.
Premiere series will include Sea Nation, Everyday Exotic, Get Out, Glutton For Punishment. New seasons of shows like World Cafe: Middle East, Globe Trekker and Living With a Superstar: Shah Rukh Khan.
Viewers can also look forward to new lifestyle content including Shimmy and Exxtreme Sommer.
TLC will reach 50 million subscribers in 2010 across Indian subcontinent, according to an official release.
Globally, TLC will be available in over 75 countries by early 2011, making it one of the most widely distributed lifestyle channel brands in pay-TV.