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Says
Multi Screen Media CEO Man Jit Singh, “Having
Neo with its coverage of BCCI cricket complements
the strength the bouquet draws from IPL
and gives our bouquet the two largest cricket
properties and a year round sports presence.
TheOneAlliance has a significant presence
in every genre and is the strongest distribution
bouquet in India.”
Adds
MSM COO NP Singh, “TheOneAlliance has
established itself as a very strong distribution
bouquet by offering the best in class channels
in every genre and the addition of Neo Sports
and Neo Cricket further strengthens this
positioning. ”
MSM
Discovery will distribute the channels from
1 September. "There is a short transition
phase. TheOneAlliance will distribute the
channels from 1 September. Neo will continue
to distribute the two channels on DTH,"
says Neo Sports Broadcast president affiliate
sales Arun Poddar.
Neo
Cricket has the rights of all the BCCI events
in India till 2014. Its line up for the
next few months include the Australia and
New Zealand tour. Neo Sports, on the other
hand, showcases football, tennis, golf and
other sporting properties.
"We
are the only distribution platform which
offers the best of channels in all genres
including sports. We will be distributing
the Neo channels on analogue and digital
cable and HITS platform," says MSM
Discovery president Rajesh Kaul.
Adds
Discovery Networks Asia-Pacific SVP and
GM - India Rahul Johri, “Inclusion
of Neo Sports to our portfolio reinforces
the strength and potential of MSM Discovery.
We are a strong brand with an extensive
distribution network and provide a compelling
platform to our partners, giving them a
distinctive competitive advantage.”
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