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LiveMedia ties up with Barista Lavazza for branded digital content display

Indiantelevision.com Team

(27 July 2010 9:30 pm)

Bangalore: Digital Destination Media player – LiveMedia announced a strategic alliance with Barista Coffee Company Limited through which 200 Barista Lavazza outlets across India will have LiveMedia screens on their premises.

LiveMedia is a young start-up company funded by Draper Fisher Jurvetson, Bay Partners and Samsung. It currently runs over 15 different branded programmes, including such hits as Love Unplugged, Humour Live, Dhakkan’s Diary, Yo Mousi, Kittty & Witty, Mr. Wise, Horoscope, Trivia Live and Fashion Live

LiveMedia Ceo Rajan Mehta reveals, “The process of installation of the screens is well underway and nearing completion. We will be developing content specific to the tastes of the youth, upwardly mobile people and young professionals who spend time at coffee shops. Overall, our emphasis has been on having a humour-rich content that is designed to enhance the experience of viewers.”

Claims Barista Coffee Company director and Ceo Sanjay Coutinho, “Barista Lavazza is an experiential brand and we use key touchpoints to differentiate our brand experience. These include store ambience, store experience, innovation and guest service. This tie-up is an initiative to enhance guest engagement elements and provide an additional medium of entertainment to our guests.”