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This
partnership establishes Ono as the exclusive
distributor of Tivo's advanced television
services in Spain. Similarly, Tivo will
become the exclusive software provider for
all next generation set top boxes deployed
by Ono, including both PVR platforms and
traditional "non-PVR" set-top-boxes.
Ono and Tivo also expect to collaborate
on solutions that make the TiVo experience
available to consumers beyond Ono's cable
footprint in conjunction with terrestrial
and Internet delivered content -- though
specifics of these plans were not disclosed.
Endorsed
by its undeniable success in the US, the Tivo service is a completely novel experience
on the audiovisual panorama. Ono
CEO Rosalía Portela says, "Working with a strategic partner of the
stature of TiVo, a pioneer and innovator in the development of a converged recording
system and in the implementation of a new model of television in other countries,
allows us to make the leap to launching the next generation of TV in the market.
Our fibre optic network combined with the capacity of TiVo will position us at
the cutting edge of advanced next generation services for the Internet and Television."
The
Tivo products deployed by Ono will showcase
the superiority of Ono's fibre optic network
to deliver the market's most comprehensive
array of content including broadcast television,
cable video-on-demand, and Internet delivered
video. This will be made possible by Tivo's
software platform which provides a universal
search experience across the infinite world
of content unleashed by this type of hybrid
platform.
The
product will feature the Tivo branded user interface and will enable a variety
of features that Tivo users in the US have come to know and love, for example,
Season Pass recordings and WishList searches. |