(2 July 2010 3:40 pm)

MUMBAI: Times Group has launched two of its channels - Times Now and Zoom - in Australia and New Zealand.

Starting 1 July, both the channels have been made available on Vision Asia, the independent multi-channel pay television platform that has news and current affairs, cultural and entertainment channels catering to the needs of the South Asian community living in Australia and New Zealand.

Bennett Coleman & Co. Ltd (BCCL) MD Vineet Jain says, “In line with our efforts to build our television network offerings into global brands, we are pleased to partner with the leading DTH platform in Australia and New Zealand, VisionAsia. It is our endeavor to take the channels to the Indian Diaspora across the globe.”

Times Now and Zoom will provide an opportunity to Indian advertisers and those based in Australia and New Zealand to address consumers in these markets with targeted local advertising, the company said.

Vision Asia CEO Sameer Goswami adds, “We are excited about the launch of Times Now and Zoom on Vision Asia platform. Both are perfect fits with our bouquet and in line with our philosophy of bringing the best from back home, everyday. I am sure that Times Now will be well liked by our customers in ANZ. ZoOm will fulfil the unlimited thirst for the glamour and glitter of Bollywood.”

Other South Asian channels offered by Vision Asia are Sony, Colors, Zee TV, Star Plus, Star One, MTV, SET Max, Star Gold and Zee Punjabi.