(15 January 2010 7:20 pm)

MUMBAI: Mips Technologies, which provides industry-standard processor architectures and cores for digital consumer, home networking, wireless, communications and business applications, has announced the integration of an optimised Yahoo! Widget Engine for MIPS-BasedTM digital home devices.

Mips will develop an optimised reference platform running the Yahoo! Widget Engine for digital TV and set-top box applications. Leveraging this reference implementation, MIPS licensees will be able to quickly develop devices incorporating Yahoo! TV Widgets. Yahoo! TV Widgets enable popular Internet services and online media to reach viewers through applications specifically tailored to the needs of the television watcher.

Mips Technologies VP marketing Art Swift says, "This is another important step in our commitment to deliver full solutions, optimizations and reference platforms that speed our customers’ product development cycle.

"Yahoo! TV Widgets are capable of providing an entirely new connected and personalized television viewing experience. With number one market share in processors for digital TV and other connected digital home markets, MIPS is pleased to be enabling that experience on our customers’ platforms to reach the majority of DTV manufacturers."

Yahoo! Connected TV senior director of product management and design Arlo Rose says, "Yahoo! enhances the television viewing experience for millions of consumers around the world by bringing personally relevant experiences to Internet-connected TVs. By combining our TV Widget technology with the global distribution of partners like MIPS Technologies, we will further enable consumers to access the exciting content developed by Yahoo! and third-party developers across a broad range of living room devices."