IBN7 launches two shows for late night

MUMBAI: Hindi news channel IBN7 is launching two new shows, Jaagte Raho Hoshiyaar and Mumbai News, for late night.

Starting today, the new programmes will highlight the news and current affairs of the day in different ways. While Jaagte Raho… will showcase the news in a lighter vein, Mumbai Metro will focus on the major news of the day pertaining to the Mumbai city.

Jaagte Raho will be telecast from Monday to Friday at 11 pm, bringing in a new style of news presentation by focusing on the important events with a humorous twist. The anchor-led show will move away from the staid image of most news and current affairs shows, IBN7 said.

The anchor will be dressed in Haryanvi attire and the day’s top news will be presented in a Haryanvi tone with punch and satire.

Mumbai News, on the other hand, will air at 11:30 pm (Monday to Friday) and will essentially be a city bulletin capturing all the news and events of the day in Mumbai. From the world of business to Bollywood tidbits, from political upheavals to news pertaining to politics, law and order and the judiciary, the programme will feature all the important news of the day from the “Maximum City."

Says IBN7 managing editor Ashutosh, “The new shows are a continuation of our endeavour and commitment to providing differentiated programming to our discerning viewers, whether it is by showcasing hard news with a humorous touch or by providing in-depth news about the events impacting the financial hub of India, Mumbai.”

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