| MUMBAI:
Even as "reality" continues to get a firm pat from the Hindi general
entertainment players for helping create just the right buzz needed to spread
brand awareness, Star Plus is ready to launch yet another new reality show, come
18 January. Star
Plus, the flagship Hindi general entertainment channel from the Star stable, will
launch Mahayatra…Rishton Ka Anokha Safar to replace Shraddha
in the 7 pm slot. The show will be telecast from Monday to Friday. Mahayatra
is a religious adventure that will take the audiences through the journey of 12
participants while they compete against each other to fulfill their parents' dream
to visit the four dhaams (pilgrim spots) and prove their love, dedication and
sacrifice towards their parents. Said
Star India EVP marketing Anupam Vasudev, "Mahayatra promises to be
the first of its kind reality show with a never-seen-before combination of adventure
and spirituality. It aims at bringing to the fore the special bond that exists
between a child and his parents and puts to test his commitment and dedication
to fulfill his parents' ultimate dream." Mahayatra-Rishton
Ka Anokha Safar will have 12 teams, comprising of three family members each
(son/daughter with their parents or parents-in-law), embark on a journey covering
25 key religious shrines across India as each of the children attempt to fulfill
their parents' dream to visit the "Chaar Dhaam". After the "Chaar
Dhaam Yatra", the winner will pocket Rs 10 million as prize money. | 
