(6 January 2010 5:40 pm)

MUMBAI: Apple has acquired for $275 million Quattro Wireless, a Waltham mobile advertising company founded by Andrew Miller and Eswar Priyadarshan three years ago.

"We are thrilled to let you know that Apple has acquired Quattro. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers," says Apple VP mobile advertising Andy Miller.

However, the deal will not affect the offerings and services that customers receive from Quattro Wireless.

In November 2009, Google paid close to $750 million for AdMob, a mobile advertising network that competes with Quattro.

With this deal in place, Apple will compete with the likes of Microsoft, Google and Yahoo in the mobile ad market. Last Year, Google paid close to $750 million for AdMob, a mobile advertising network.