With this service, Reliance users can now browse through comics of Cartoon Network's globally popular and iconic toon stars on their mobiles. The service is available to all Reliance GSM customers nationally.

As part of the process, Nazara Technologies, a mobile content provider, will help subscribers access these comics and cartoons exclusively on their mobiles.

By subscribing to the service, users can read Cartoon Network's Ben 10, Johnny Bravo, Dexter's Laboratory and the Powerpuff Girls at a subscription price of Re 1 per day. Additionally, users can also read the popular Archie's series on their mobiles at a subscription price of Re 1 per day. By opting for this service, users will receive one comic strip from each of the titles mentioned everyday.

The subscription option is valid for a month. A comic book will be divided into a number of pages and each page will be divided into two screens, the visual and its text.

Says Reliance Communications head - VAS Krishna Durbha, "This unique offering caters to the constantly changing needs of our subscribers and ensures that they don't miss out on entertainment when they are on the move."

Adds Turner International India VP and deputy GM - distribution & business operations South Asia, "As the leader of kids TV space, Cartoon Network has consistently offered quality entertainment on the go to ensure an instant and enriching experience beyond the television screen."