(5 January 2010 2:45 pm)

MUMBAI: Cable and satellite (C&S) households is anticipated to touch the 103 million mark in 2010, one-fifth of which is expected to be digital homes.

Thus, according to the latest Tam research that gives a quick snapshot of the demographic proportions and the universe changes in the television sector, digital homes in 2010 is expected to reach 20 million as against 15 million in 2009. The total number of C&S households in 2009 stood at 90 million.

The study also states that TV owning households in 2010 will see a 9 per cent growth in the year to become 134 million, as against 123 million in 2009.

The study further suggests that while digital growth will come from both rural and urban markets, digital will primarily be driven by pay DTH wherein growth rate of the same will be higher in the rural zone.