Indiantelevision.com > Punitha, co-edtr of day on d xpected 10 indstry behviors 4 2010

Punitha, co-edtr of day on d xpected 10 indstry behviors 4 2010

By PUNITHA ARUMUGAM

(25 February 2010 7:00 pm)

Client saves, agencies search, TV increases, print fills, radio creates, OOH woos, cinema awaits, net educates, research plods, consumer enjoys...

# Client will save evry Re - fav wrds : cut it, save it, 4get it - spnds, agncy comison, media rates , watever - & save & save & save.

# Agencies cntinu search who am I? - media agency r consultant r creative partner r holistic agency r P&L sheet r jack f al ?

# TV will increase cost/10 scnds- greed 2 grw revenue > grw tvr - 4gets past frnds - fair wthr frndship , learn 4m chnl.

# Print will fill it - ad space empty? fill it - ad at ny cost vs ad at DIS cost - Eng press drops & drops - CPT < than TV ?? drm cmes tru.

# Radio will create - ooh soltns 2 get advtsrs 2 be on radio - puzzled whn radio will sell as stand alone ?

# OOH will woo - price of xisting ooh saturates - need 2 find new mode - so woo & woo d govt 2 open it up - lobbying at its best

# Cinema will await - dat elusive nxt b'buster? dat drpped footfalls ? dat m'plex boom? - My name is CAN - can it?

# Digital will educate - "I am d future - when will dese illiterate agncy n clnt wake up & use me ?" rap slap rap - i will teach u

# Research will plod - "Dis data is @#$% - wrng mthd" - "how dare u, u TAM n IRS n RAM?" - media ownrs xplode - research plods 2 d same old tune.

# Consumers will enjoy - Snnnooooorrrrreeeee - wat is all d fite abv - i want more choice - at zero cost - njoys - blurp blur burp.