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WatchIndia.TV launches set-top box for live Indian channels

Indiantelevision.com Team

(13 February 2010 2:30 pm)

MUMBAI: In a significant strategic development, Internet television company WatchIndia.tv has announced the launch of set-top box (STB) for streaming live Indian TV channels on television.

WatchIndia.tv said it has developed the box using the latest IPTV technology. The box is a small unit that connects to the broadband router on one end and to the television set on the other.

The system allows the customer to watch TV directly through their standard television sets. Customers can then switch channels easily between their traditional television provider and the WatchIndia.TV service.

From the beginning of this month, WatchIndia.TV has soft-launched the STB service through a combination of existing customers and those who’ve previously expressed an interest in signing up.

WatchIndia marketing executive Pradeep Parminder said, "In line with this momentous launch, all new customers signing up for the Live India TV services can purchase a discounted STB at the signup stage. All new signups will enjoy a 33 per cent discount on their chosen Indian channel package. In addition, customers will also receive a $50 off on the box."

WatchIndia.TV is the first site from Live Asia TV. It has partnered with channels like Zee TV, Zee Sports, Zee Marathi, Zee Telugu, Zee Bangla, Zee Kannada, Zee Punjabi, Zee Cinema, Zoom, Times Now, Aastha, NDTV Profit, NDTV Imagine, 9X and 9XM, Saam TV, Mahuaa TV, Raj TV Network and ETV Network.