While the kid's broadcaster has roped in Alpenliebe Mangofiiz as the title sponsor, Idea has come on board as the associate sponsor.

According to the Nick & IMRB Kidscan research, over 70 per cent of kids wish to save earth, but lack action routes. With the idea of 'Timepass mat karo, Earth Ke Liye Kuch Karo', 'The Big Green Help' has been made relatable and relevant to the kids of today.

The aim of the initiative is to translate a serious message such as environment degradation in a language and tone that is non-preachy and would make kids sit up, take notice and do their bit.

'The Big Green Help' has a host of on-air, digital and on-ground initiatives that aim to make earth-friendly activities a part of a kids daily routine. The channel will give eco-tips that would inspire kids to stop wasting time and take this issue up on a war footing.

School contact programmes and on-ground activities in Mumbai, Delhi and Bangalore would be conducted wherein kids can express their opinions and view points and in turn learn how to use the various tools to save the earth.

Nick India GM & SVP Nina Elavia Jaipuria says, "We believe that kids when empowered have the ability to bring about tremendous positive change in their surroundings and this can make a huge difference to society. Giving them their very own kid-led environmental movement to champion where they are equipped with more actionable methods is a small step in making the burning issue of earth degradation more relevant to this generation."

Says Perfetti Van Melle India group product manager Aashish Kapoor, "We are proud to be a part of Nick's 'The Big Green Help'. The idea is to make the kids; agents of change to save the earth. They are our future and enabling them with tools to make a difference is going to go a long way in saving our planet."

Perman which airs Monday-Friday from 6-6:30 pm will lend support to this movement by giving kids eco tips.