(9 February 2010 7:40 pm)

MUMBAI: BigFlix.com, the video-on-demand website from the Reliance Big Entertainment stable, has announced the availability of NDTV Imagine’s show - Rahul Dulhaniya le Jayega.

BigFlix is offering all the episodes of the serial telecasted on television everyday. The episodes will be uploaded on the website regularly for the audience to watch them and be in sync with the happenings of the serial on a day-to-day basis.

The company has also created a microsite on the show - http://www.rdlj.bigflix.com, which will have additional content related to the serial. This will contain news, interviews, specials, profiles and pictures of the participating brides-to-be.

BigFlix.com Video-on-Demand business head Murtuza Kagalwala said, “The reality show segment has shown significant leap in terms of traffic to our website amongst the other content since times. To keep up the pace of excitement right from day one, we have the episodes available on our website on the very day of the serial (Rahul Dulhaniya…) being aired on television nationwide with captivating content related to the show and its participants, updated on a regular basis.”

Added NDTV Imagine VP marketing and communications Nikhil Madhok, “The response to season one encouraged us to bring Swayamvar Season 2 on BigFlix.com Video-on-Demand on the very first day of the show being aired nationwide on television. This will allow viewers from across the globe to watch the show anytime they want.”

BigFlix.com Video-on-Demand has access to all serials from NDTV Imagine like Ramayana, Rakhi ka Swayamvar, Pati Patni aur Woh and Oye It’s Friday. The website also has access to serials from other television channels like Zoom, NDTV Good Times, Star TV, Raj TV, Makkal TV and 9X.