(8 February 2010 3:45 pm)

MUMBAI: Nagravision, a Kudelski Group company, is partnering with Samsung Electronics America to provide TV applications that bring more interactive web services and video content to consumers.

As a result of the partnership with Nagravision, consumers will have access to more interactive and compelling applications on Samsung Apps, the world’s first HDTV-based application store where users can download and purchase applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theater Systems via the upgraded Internet@TV – Content Service.

Nagravision’s content publishing tools provide simple application templates for creating and publishing applications on Samsung Apps.

Nagravision developed applications using the content publishing tools to deliver video content from Fashion TV and Travel Wizard. Both applications were demonstrated on Samsung’s latest HDTVs at the 2010 International Consumer Electronics Show in Las Vegas, and they will be available on select Samsung HDTVs, Blu-ray players, and Home Theater Systems that feature the Internet@TV – Content Service later this year.