of nick.cctv.com marks the first co-branded site to offer video streaming of Nickelodeon
content to Chinese audiences, marking a significant milestone for MTV Networks
as the first international broadcaster to provide officially sanctioned online
video content in China.
China MD Mei Yan says, The co-branded site will allow on-demand access to
a range of Nickelodeon content including video streaming of our biggest hits,
marking a historic first for an international broadcaster in China. As one of
the world's leading kids entertainment brands, we will work closely with
CCTV.COM to make this platform a fun and interactive way for Chinese audiences
to engage with Nickelodeon.
GM Wang Wenbin says, "By virtue of Nickelodeons popular content and
CCTV.Coms strong communication capacity and technological platform, we believe
nick.cctv.com will become the online destination for Chinese children."
ad supported site will launch with a variety of original Nickelodeon content including
online games, wallpapers and episodes of SpongeBob SquarePants available
for streaming. Later this year, episodes of Nickelodeons Dora the Explorer
and content based upon other Nickelodeon properties including CatDog will
be featured on the site.
will be promoted to a television audience of over 300 million households on CCTV1
and 250 million households on childrens channel CCTV14.