| Electus
Distribution will be run by Silverman and Shine International president Chris
Grant and its operations will be based at Shine International. Electus
and Shine International management are currently identifying candidates to staff
the division, reporting to Silverman and Grant. Electus is also increasing operations
to handle the growing slate of programming within Electus and its content labels.
In addition
to the international distribution partnership, Electus and Shine International
will look to co-fund projects and third party production deals together. Grant
says, "It's a special thrill to collaborate with Ben, whose approach to international
content has helped shape my vision of the distribution business, and whose pioneering
work with international formats and shows has had a transformative effect on the
TV landscape. We look forward to adding the tremendous range of content Ben will
generate at Electus to our rapidly growing slate of international programming." Israel-based
Abbot Reif Hameiri Production Company, is the first distribution partnership of
Electus Distribution. Under the terms of the agreement, Electus Distribution will
develop Abbot Reif Hameiri's Israeli programming in the United States across all
platforms, including mobile, internet and TV. Likewise, Abbot Reif Hameiri has
the opportunity to repurpose Electus' multi-platform content to sell to the Israeli
marketplace. Abbot
Reif Hameiri Production Company CEO Guy Hameiri says, "This unique collaboration
is the first of its kind in Israel, and provides an exceptional opportunity -
both for talented artists and for our company. The industry in Israel is abundant
with creative ideas that do not gain development and impact globally. Working
with Electus will allow us to provide a proper platform for talented artists and
strengthen our presence in the global content market." This
alternative distribution model will be the first partnership of its kind to tap
into the vast pool of content and talent in the Israeli market and to bring it
to global audiences across all platforms. As one of its first projects, Electus
has secured the rights to bring Cuckoo's Nest, an interactive game show
on Facebook produced by Abbott Reif Hameiri Production Company in Israel, to the
US. Incorporating
daily original live broadcasts from within Facebook, the next-generation format
fuses a virtual home-based game with a real studio-based game and Electus will
be the first studio to bring such an interactive format to the U.S. |