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MUMBAI:
Colors is set to launch its afternoon band on 15 February,
with two new daily soaps, Agnipareeksha Jeevan ki…
Ganga and Aise Karo Naa Vidaa. The fiction properties
will be aired from Monday-Friday between 1.30-2.30 pm.
 Indiantelevision.com
had earlier reported that the channel has named the band as "Saanjhi Dopahar"
and would initially launch with two half-hour shows.
Produced by BAG Films and Media in association with Crash
Test Pictures, Agnipareeksha Jeevan ki… Ganga
will be aired at 1.30 pm while Aise Karo Naa Vidaa,
produced by DJ's Creative Unit, will occupy the 2 pm slot.
Colors programming head
Ashvini Yardi tells Indiantelevision.com, "We have found that viewership
during 1.30-2.30 pm is maximum and thus, have decided place our shows during this
time band,"
The
content offering on the afternoon shows will, however, be slightly different from
that of the primetime as it is predominantly targeted towards 25+ women.
"These
shows will have slightly different treatment from our primetime shows as the target
audience are housewives. We have taken a bit progressive and bold approach in
these shows," adds Yardi.
The channel, which at present airs repeats
of its popular fiction shows during the band, will expand its afternoon slot with
more original shows in the coming weeks. "We will add more shows soon. And
the repeats will be shifted to other time," adds Yardi. Among
the two shows, Agnipareeksha Jeevan Ki...Ganga is the tale of a young girl
Ganga who hails from Sunder Nagar, a town on the banks of the holy Ganges, in
eastern Uttar Pradesh, steeped in age old traditions and values. Ganga who is
a pretty, obedient daughter and a talented singer, instead of being worshiped
like her namesake river, is ostracized by her stepmother and the society. They
prefer to keep their distance from Ganga as they believe that she is cursed because
of some white marks on her skin. Ganga, the protagonist is being played by Jayashree
Soni while Sejal Shah, Jai Pathak and VM Badola will be seen in supporting roles.
Aise Karo Naa Vidaa is story of a young and vivacious girl Reva
who hails from a small kasba of Bundelkhand. Reva's laughter is infectious and
her impulsive and open nature attracts attention from the young prince of the
Raj Mahal. While Reva is preparing for her wedding, Prince Randheer who is smitten
by Reva, finding her alone, physically molests her. Although the villagers stand
firm by her and demand justice from the royal family by punishing the miscreant,
Reva is completely shattered. The protagonist Reva is being portrayed by Aastha
Chaudhary while accompanying her are actors such as Jaya Bhattacharya, Lalit Parimo
, Kishori Shahane, Rohit Porohit and Anas Rashid Khan. | 
