(4 February 2010 6:00 pm)

MUMBAI: Sky has introduced a Sky+HD box that can store up to 240 hours of personal high definition (HD) television, the largest capacity HD personal video recorder in Europe.

The new Sky+HD 1TB box, so called because of its one terabyte of personal storage, offers all the benefits of a standard Sky+HD box, including access to Sky’s 37 HD channels, the new HD Sky Guide, Sky+ and Sky Anytime, but with four times the storage capacity, which equates to around 100 HD movies or 740 hours of standard definition content. Sky Anytime also increases its memory size, to allow for up to 160 hours of HD content, to view on demand.

Sky director of product management and marketing Hilary Perchard says, "We want to offer people as much choice as possible. We know customers are happy with the storage on our standard box, but the Sky+HD 1TB will appeal to people who want to watch and store even more HD TV. Whether customers take a Sky+HD box or the new Sky+HD 1TB box, they’re guaranteed a premium viewing experience that is future-proofed for Sky’s 3D and video-on-demand services, due to arrive later this year".

Sky launched the UK’s first national HD service in May 2006. Today Sky+HD customers can watch HD channels from leading brands such as Sky Movies, Sky Sports, Channel 4, E4, Disney, MTV, BBC, Discovery, FX, Sky1 and National Geographic.

Further channels are due shortly, including Sky News HD (Spring 2010), with a view to growing the offering to 50 channels.