| MUMBAI:
Zoom, a Bollywood channel for young urban Indians, has launched an interactive
voice response portal (IVR) to reach out to its audiences anytime and anywhere.
Users can dial
58888901 from their personal mobile phones for the latest updates on Bollywood
movie reviews, gossips, star interviews, and contest. Zoom
has also started a movie SMS service, wherein a user can get information on movies
by simply sending a text message with the name of the movie name to 58888.
Says Zoom business
head Bala Iyengar, “This latest service from ZoOm is all set to cater to
audiences who are constantly looking out for instant entertainment and information
on Bollywood anytime, anywhere." Adds
Times Internet CEO Rishi Khiani, “The launch of Zoom IVR is focused at serving
the growing consumption of audio entertainment via mobile devices amongst the
youth in India. This service will enable users to listen to the latest buzz in
tinsel town even while on the go.” Zoom
targets the 15-34 age group in the SEC AB set. | 
