(7 August 2010 9:30 pm)

MUMBAI: GlobeCast and Netia will once again join forces at IBC, which is scheduled in September in Holland, to showcase the group’s integrated solutions across the whole broadcast chain with a shared demonstration of their latest Media Asset Management (Mam) solutions.

The Orange/France Telecom company, which recently opened fibre links to Africa and Latin America, will also be highlighting the geographical expansion of its global network, as well as the successful delivery of 2010 events, including several in 3D.

The demonstration will show broadcasters and content creators how to seamlessly integrate their traditional broadcast environment with the latest Mam software. The idea is to highlight GlobeCast’s ability to transport, manage and play content throughout the world, helping our clients to save time and money, and to easily send and share content with partners and platforms in multiple regions.

The new Netia software, which powers this solution, allows users to manage all of the processes within the production environment from editing to post and distribution through one interface.